Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to offer reporters and bloggers the real key ingredients for a story in an promptly scannable and digestible fashion. The SM release has been successful since it capitalizes on 3 converging trends:
1. The emerging usage of multi-media content due to increasing bandwidth and simplicity of content creation.
2. The increasing increased exposure of search engine optimisation of media releases. After all, isn’t Google only the world’s strongest reporter?
3. Email has produced a deluge of pitches and writers can’t read 1,000 narrative pitches per day. The zpr johnwayne lets them skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – So Far. The hang-on top of social media marketing releases continues to be actually getting them built. Most PR people are not Web programmers, and also the very nature of the things creates a social media marketing release useful (tags, links, multi-media) causes it to be tricky to carry out if your definition of advanced is inserting a footer in Microsoft Word.
Historically, the best social media marketing releases have essentially been customized landing pages, like this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you do have a Jim Beam budget along with a Web programmer hanging around, creating a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to make it easier. (note, I use PRXBuilder’s SimpleSMPR about this blog).
Enter PitchEngine – newly launched and still in Alpha release – PitchEngine has gone out to alter all that. Their slick, exceptionally easy online social media release creation engine is certainly the most effective I’ve seen. Literally, basically if i took the time to clarify what a “tag” was to my 9 year-old, she might make a release (it would probably be about ice skating or even the dresses on The Titanic). Click a control button and you have a beautifully formatted, all linked up social networking release ready for distribution.
Distribution Included – n accessory for helping you to create profile of zionproductreviews, PitchEngine enables you to easily distribute it too, by typing in whom you need to send it to (via email, Twitter, FriendFeed, Facebook). All releases created inside the system automatically show up in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on site or via RSS.
All This, And It’s Free – For the time being, PitchEngine is 100% free, that is needless to say a ridiculously great deal. I suspect they’ll be going to a Freemium model at some point, with advanced features costing some dollars from time to time. For all PR firms and client-side PR 2. and social media marketing managers, PitchEngine is the new social networking release champion, as well as an indispensable tool within the new media arsenal. Give it a look.
PitchEngine is actually a Saas-based tool for social networking pr releases. Based on their site, inside the era of multimedia rich websites, text just isn’t enough. Word docs can only achieve this much and email attachments are pretty clunky.
Today, you require quick, engaging content and PitchEngine allows you to produce. Your sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for your modern communicator.
How can it help my business? The existing way for companies to talk ended up being to write a standard (read: boring) press release, throw it out over a newswire, and hope the history gets acquired. But PitchEngine is your small business tool (that big businesses use too) that changes this game.
Whether you’re announcing a whole new service or product, use a fun promotion, have created a cool video, or perhaps have some noteworthy news, PitchEngine lets you create fun, engaging social networking press releases. You can contribute pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and a lot more. Check out this example bnxwkp a faux fur boot cover company who had their product contained in the Golden Globe VIP Gift Bags.
Any social networking press announcements you publish will never only help bring awareness to your small business, it will help create juicy backlinks to your site, which is ideal for Search Engine Optimization (SEO) and increasing overall traffic!
Just how much will it cost? The best part is that PitchEngine is a small business tool that’s priced for affordability. You can easily create unlimited social profile of zionproductreviews at no cost, nevertheless they will never be published on PitchEngine.com.